LaFayette Main Street

About

LaFayette Main Street

Founded in 2022

Welcome to LaFayette Main Street,(LMS) a not-for-profit, accredited member of Main Street Alabama, dedicated to commercial downtown economic vitality. Governed by a volunteer board of directors, comprised of business owners, elected officials and others, our mission is to make our downtown thrive.

Main Street Alabama is affiliated with the National Main Street Center and utilizes the proven Main Street Four-Point Approach® to help communities organize themselves for success, improve the design of their neighborhoods, promote their districts, and enhance their economic base. LaFayette, Alabama is a designated Main Street Alabama Town, focused on re-developing its downtown area, the heart of its community.

Our Team

DeAnna Hand

Director

    The Board of Directors of LaFayette Main Street has named DeAnna Hand as their first Executive Director. Hand has many years of experience in leadership, management, public relations, community outreach, grant writing, and event planning.

    LaFayette Main Street promotes and serves LaFayette’s iconic downtown by honoring its unique history, strengthening its economic vitality, and cultivating growth. As a newly Alabama Designated Main Street Program, LaFayette Main Street is driven by the Main Street Four-Point Approach®: organization, promotion, design, and economic vitality.

    Hand has extensive leadership experience and a Master’s degree from The University of Alabama. As a native and resident of LaFayette, Hand brings more than 15 years of experience in event and program management within government and nonprofits.

    “Downtowns are where you feel the heartbeat of a community. I am grateful for the opportunity to serve my hometown and our community. I am passionate about our downtown and excited to see our continued growth through business development, community activities, events, and more."

    Our Board of Directors

    The LaFayette Main Street Board of Directors is a diverse coalition of leaders united by a shared commitment to strengthening downtown, supporting local businesses, and advancing long‑term community prosperity. Representing business owners, property owners, young leaders, restaurant owners, and economic development professionals, our board brings together the experience, creativity, and strategic insight needed to guide meaningful revitalization.


    This group serves as the organization’s strategic backbone — shaping vision, ensuring accountability, and championing initiatives that enhance quality of life for residents, visitors, and future generations.